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现场教学设计比赛——教学活动月(2)  

2014-10-23 14:51:07|  分类: 教育教学 |  标签: |举报 |字号 订阅

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        2014年10月23日晚7点-9点,学校组织了第一届语数外青年教师现场教学设计比赛活动。我们26名初高中语数外老师积极踊跃地参加了这次比赛。
        本次比赛旨在为青年教师的成长搭建舞台,促进青年教师深入研究、学习现代教育理论,钻研课程标准、教材,积极探索教材教法,提高教学基本功,落实课堂教学的实效性。
        活动要求参赛教师只需携带书写工具;120分钟独立封闭撰写;参赛教师按所教初高中抽取教材现场确定教学设计内容。
        我所得到的教材内容是高中英语Module 4 Unit 1 Project (18-19页)的内容。
        以下就是我的教学设计:
Project Developing an Ad Campaign

Teaching Aims:

1      To learn about some basic information about an ad campaign

2      To apply what they have learnt to develop an ad campaing

Teaching Key Points & Teaching Difficulties:

1      How to help them to develop an ad campaign

2      The usage of some key words

Teaching Methods:

1. Ask-and-answer approach

2. Task-based approach

Teaching Aids:

1. Mutli-media

2. tape-recorder

3. blackboard

Teaching Procedure:

Step 1 Greetings 

(Play a beautifu light music.)

Step 2 Lead in

Show some funny and interesting pictures about ads on the screen.

1. Do you like watching ads?

2. Can you name some words from ads?

Step 3 Reading

Part A How to develop an ad campaign?

1. Skimming: Read the article silently as quickly as possible to answer the following question:

                        What is an ad campaign?

2. Scanning: Read the passage  gain and answer the following questions

                       What must you have in mind when you start a successful ad campaign?

                       What questions must you first consider in an ad campaign?

 3. Careful reading: Listen to the tape and fill the blanks.

 three major questions  details/explanations
 the target audience 
 what to say 
 how to do 

   

Part B Anti-smoking ad campaign

1. Skimming:  What is the subject of this ad campaign? 

2. Scanning: Match the main idea with each paragragh.

 Para. 1 Causes of choosing the topic
 Para. 2 Ways of anti-smoking
 Para. 3 Kinds of media employed
 Para. 4 Summary/Conclusion

3. Careful reading:  Listen to the tape and answer the following questions.

1). Why do they build this ad campaign?

2). Who is the target audience for this ad campaign?

3). What is the ad campaign aimed to do?

4). What is the slogan for this campaign?

Step 4: Post-reading

Discussion: Developing an ad campaign (Group discussion)

( Discuss the questions on Page 19 with group members.)

1. Planning: Decide which subject you are interested in and choose one for your ad campaign. You should have a clear idea of the goal, the target audience, the message of your ad and the media you will use.

2. Preparing: Divide the work to each group member.

3. Producing: Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes if they are any.

4. Presenting: Present your ad campaign to the class.

Step 5: Homework:

1. Write an ad campaign.

2. Review what you learnt today.

Blackboard Design:

Project 

Part A How to develop an ad campaign                                                 Key words, phrases & setence patterns

1. Definition

2. How to employ

3. Three major questions

Part B Anti-smoking ad campaign

1. Why to choose

2. How to do

3. When and Where

4. Wishes

Discuss: How——an ad campaign?

因为时间关系,准备得不是很充分,还有需要改善的地方,等待评委老师们给出好的意见和建议,认真学习,吸取经验教训、取长补短,完善自己的教学设计,争取真正的高效课堂!

 

 
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